Protohub: Thoughts about a Hampshire Hub


Continued from last time…

In my previous post, I explained that I’m trying to gather data on the number of social media users within a geographic area.  I’m basically attempting to answer the question: “what is the actual take-up of social media in Hampshire?” (which is where I live and work).

All change

The Ofcom study in to Adults Media use and attitudes contains a huge amount of fascinating data and analysis. I’ve included an extract from Fig 44 of the report which shows the rapid take-up of social media:

Extract from Ofcom survey Set up own social networking site profile: 2007, 2009, 2010 and 2011, by  age
Adults who set up own social network profile: 2007, 2009, 2010 and 2011, by age 

Start with the biggest: Facebook

Facebook is generally recognised as the platform with the largest number of users, so I’ve started with that.  Mega-corporations with massive budgets can, and probably do, purchase very detailed data directly from Facebook.  I’m using the advertising search facility within Facebook…

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This entry was posted on July 15, 2012 by in Hampshire Hub.
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